VP Marketing Consumer Healthcare

Zuellig Pharma is a leading healthcare solutions company in Asia, and our purpose is to make healthcare more accessible to the communities we serve. We provide world-class distribution, digital, and commercial services to support the growing healthcare needs in this region.

The company was started a hundred years ago and has grown to become a multibillion-dollar business covering 17 markets with over 12,000 employees. Our people serve more than 200,000 medical facilities and work with over 450 clients, including the top 20 pharmaceutical companies in the world.

Purpose of The Role:

The Regional VP, CHC provides overall strategic direction, P&L oversight, and executive leadership for Zuellig Pharma’s entire Consumer Healthcare (CHC) portfolio across 13 markets in Asia. Operating as the head of CHC Marketing at Corporate level, this role oversees both Own Brands (driven by the strategic acquisition and expansion of Propan, Zambuk, and Vapex) and Top Agency Principal Partnerships (including Opella, Haw Par, Gilbert, Verfora, Karo, LG, Alcon, iNova, Mayoly, etc.).

This executive leader is responsible for setting multi-year portfolio growth strategies, accelerating own-brand equity and innovation pipelines, standardizing regional commercial playbooks, and elevating commercial capabilities across Trade Marketing, Key Account Management, Digital/Influencer Engagement, and Process Governance.

What You’ll Do:

• Commercial Strategy & Execution: Lead market entry, product launch roadmaps, and lifecycle management for over-the-counter (OTC) and consumer health portfolios across priority Asian markets.
• People, Talent & Capability Building: Direct recruitment, succession planning, and organizational capability building for senior Consumer Healthcare positions across regional and in-market teams. Establish commercial excellence frameworks, upskill local market leads, and build high-performing commercial talent pipelines.
• Client & Customer Relationships: Manage regional client and customer networks, joint business planning (JBP), and trade performance metrics to maximize category share and margin targets.
• Regulatory Alignment: Partner with CDMO, Medical Affairs, and Regulatory Affairs teams to navigate varied OTC landscapes, product registration timelines, and health claim compliance for our own brands.
• Brand & Trade Activation: Oversee cross-border brand consistency while adapting channel strategies (pharmacy chains, modern trade, and cross-border e-commerce) to local consumer behaviors.
• P&L & Demand Forecasting: Drive regional revenue goals, Opex management, promotional ROI analysis, and rolling S&OP demand alignment with supply chain partners/CDM

What Will Make Your Successful:

Must-Have

• Education: Bachelor's degree in Business, Marketing, Life Sciences, or related fields.
• Experience: 15+ years of commercial leadership in Consumer Healthcare (OTC, wellness, or consumer packaged goods) with a proven track record across Asia-Pacific markets.
• Talent Leadership: Demonstrated experience in hiring, mentoring, and building capabilities for senior country-level commercial leaders and cross-functional teams.
• Domain Expertise: Deep understanding of OTC regulatory pathways, Pharmacy/Modern Trade distribution structures, and trade marketing fundamentals.
• Leadership: Strategic agility to manage multi-market matrix stakeholder environments and align cross-functional regional teams.

Advantage to have :

• Master of Business Administration (MBA) or relevant advanced degree.
• Direct experience managing post-acquisition integration of regional CHC brands
• Expertise in digital transformation, e-commerce, and influencer/HCP digital engagement strategies within Southeast Asian markets.
• Existing regional network with healthcare retail chains, CDMO manufacturers, and CHC regulatory frameworks across Asia

What We Offer:

• We are committed to fostering an inclusive environment where our employees can learn, grow, and achieve shared success.
• We champion diversity, equity, and inclusion, ensuring every individual feels valued, respected, and treated fairly.
• As a leading multi-market healthcare solutions provider, we empower our employees to gain comprehensive knowledge and expertise in the dynamic healthcare industry across the region.
• Enjoy the flexibility to effectively balance your work and personal life while taking charge of your career journey through our empowering growth opportunities.
• Our Total Rewards program is designed to support your overall well-being in every aspect.