Trade Marketing Manager

Zuellig Pharma is a leading healthcare solutions company in Asia, and our purpose is to make healthcare more accessible to the communities we serve. We provide world-class distribution, digital, and commercial services to support the growing healthcare needs in this region.

The company was started a hundred years ago and has grown to become a multibillion-dollar business covering 17 markets with over 12,000 employees. Our people serve more than 200,000 medical facilities and work with over 450 clients, including the top 20 pharmaceutical companies in the world.

Purpose of The Role:

This role leads the development and execution of trade marketing, category management, and shopper activation strategies to optimize trade promotional spending and build strong partnerships with retailers, helping them differentiate Zuellig Pharma's product portfolios from competitors to drive sell-out and commercial growth. 

What You’ll Do: 

Trade Strategy & Campaign Planning

• Strategic Alignment: Translate brand and marketing objectives into actionable, channel-specific trade marketing plans and calendars 
• Channel Planning: Customize and execute unique, high-impact trade promotional campaigns and seasonal activations for key pharmacy chains and retailers 
• New Product Launches: Lead trade sell-in plans and activation programs ensuring rapid distribution, prime shelf placement, and commercial buy-in.
• Joint Commercial Plans: Partner with Key Account Managers to co-develop long-term, mutually beneficial Joint Business Plans with top customers.
• Align portfolio strategy, exclusive SKU launches, and joint growth targets with key accounts.
• Oversee price-to-channel strategies, commercial terms, and rebate frameworks.
• Evaluate promotional effectiveness (ROI analysis) and eliminate low-performing discount structures

Budgeting, Analytics & Revenue Growth Management (RGM)

• Gross to Net Budget Management: Take full ownership of the designated Trade Marketing budget, optimizing Trade Terms & Spend (TTS) to secure high return on investment (ROI) 
• Data-Driven Analysis: Track, analyze, and evaluate campaign effectiveness, sell-out data, and category trends to continuously improve future trade activations 

Must-Have: 

• At least 5+ years of trade marketing or key account management experience within the FMCG (Fast-Moving Consumer Goods) or Consumer Healthcare (CHC / OTC) sectors
• Deep familiarity with pharmacy retail networks, personal care channels, and modern trade dynamics 

Advantage to Have: 

• Strong business and commercial acumen with experience managing trade budgets, promotional spend.
• Proven capability in data analytics, shopper insights, and reporting.
• High proficiency in MS Excel and PowerPoint for business presentations. 

What We Offer:

• We are committed to fostering an inclusive environment where our employees can learn, grow, and achieve shared success.
• We champion diversity, equity, and inclusion, ensuring every individual feels valued, respected, and treated fairly.
• As a leading multi-market healthcare solutions provider, we empower our employees to gain comprehensive knowledge and expertise in the dynamic healthcare industry across the region.
• Enjoy the flexibility to effectively balance your work and personal life while taking charge of your career journey through our empowering growth opportunities.
• Our Total Rewards program is designed to support your overall well-being in every aspect. 

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