Join our dynamic team where innovation and care converge in a culture that values continuous learning, diversity and transformative career development. Underpinned by THRIVE with Zuellig Pharma, our commitment to transforming the way we grow, care and succeed together as one organization, we are dedicated to helping our people make a meaningful impact in healthcare.
Merchandising & Activation Manager
Cambodia
Zuellig Pharma is a leading healthcare solutions company in Asia, and our purpose is to make healthcare more accessible to the communities we serve. We provide world-class distribution, digital, and commercial services to support the growing healthcare needs in this region.
The company was started a hundred years ago and has grown to become a multibillion-dollar business covering 17 markets with over 12,000 employees. Our people serve more than 200,000 medical facilities and work with over 450 clients, including the top 20 pharmaceutical companies in the world.
Purpose of The Role:
What You’ll Do:
Merchandising Management
- Develop and implement merchandising guidelines for all CHC brands.
- Ensure planogram compliance across modern trade and general trade.
- Ensure perfect in-store execution across key channels (MT, pharmacies, mini-marts, GT).
- Manage POSM (Point of Sale Materials) development, production, distribution, and placement.
- Monitor competitor merchandising activities and share insights with product managers.
Brand Visibility
- Develop and maintain brand visibility standards (POSM placement, planogram compliance, display guidelines).
- Ensure brand guidelines are consistently applied in all retail touchpoints.
- Lead installation of display: shelves, wobblers, standees, lightboxes, and digital screens.
- Improve shopper journey and in-store conversion through optimized visibility.
- Conduct regular store audits and prepare visibility reports.
Consumer Activation Management (Offline & In-store)
- Work with Product Managers to plan and align the full-year activation calendar (in-store activation, sampling, roadshows, seasonal campaigns).
- Manage agency partners for activation execution, including briefing, timeline, and performance tracking.
- Monitor activation ROI and provide post-activity evaluations to recommend improvements
What Will Make You Successful:
Collaboration With Sales Team
- Work closely with the Sales Manager and field team to support store performance and expansion.
- Provide sales team with visibility tools, display materials, and clear guidelines.
- Align monthly priorities and solve execution challenges together with sales supervisors.
Budget & Project Management
- Manage merchandising and activation budgets efficiently and wisely.
- Source and negotiate with vendors, suppliers, and agencies.
- Monitor project timelines and ensure cost-effective execution.
- Provide monthly reports on merchandising performance, activation results, visibility KPIs, and ROI analysis.
- Track product consultant (PC) performance and ensure continuous improvement.
Team Management Lead
- Lead recruitment and management of promoters/merchandisers to ensure strong presence and quality execution.
- Train a team of merchandisers or product consultants (PC).
- Set Clear KPIs (e.g., visibility score, coverage, activation effectiveness).
- Conduct PC performance reviews and ensure productivity.
- Conduct regular market visits and audits; report gaps and improvement actions.
Must-Have:
- Degree of medical Doctor/Pharmacist/Business Administration
- A general business degree with proven 5 years’ sales management and trade marketing experience in OTC or Pharma industry.
- Experience in the OTC retail channel. Preferably FMCG, OTC or consumer health experience.
Advantage to Have: (Maximum 8 points)
- Good scientific knowledge and experienced in pharmaceutical industry
- Excellent communication and negotiation skills both externally and at all levels internally, both written and verbal (good telephone manner)
- Good project management and team work
- Ability to work well under pressure & priorities tasks
- Strong organization & administration skills
- Enthusiastic, confident, and self-motivated
- Strong analytical and problem-solving skills, with an eye for detail and accuracy
- Willing to adapt and take on new challenges; and driven to continually improve
What We Offer:
- We are committed to fostering an inclusive environment where our employees can learn, grow, and achieve shared success.
- We champion diversity, equity, and inclusion, ensuring every individual feels valued, respected, and treated fairly.
- As a leading multi-market healthcare solutions provider, we empower our employees to gain comprehensive knowledge and expertise in the dynamic healthcare industry across the region.
- Enjoy the flexibility to effectively balance your work and personal life while taking charge of your career journey through our empowering growth opportunities.
- Our Total Rewards program is designed to support your overall well-being in every aspect.
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