Join our dynamic team where innovation and care converge in a culture that values continuous learning, diversity and transformative career development. Underpinned by THRIVE with Zuellig Pharma, our commitment to transforming the way we grow, care and succeed together as one organization, we are dedicated to helping our people make a meaningful impact in healthcare.
Digital Marketing Manager
Jakarta Pusat, Indonesia, 10410
About Us:
PT Anugerah Pharmindo Lestari (APL) a Zuellig Pharma company, is a leading healthcare solution in Indonesia, and our purpose is to make healthcare more accessible to the communities we serve.We provide world-class distribution, commercialization, and clinical trial support to support the growing healthcare needs in this region. The company was started forty years ago and has grown to become a billion-dollar business covering 514 cities with over 2,500 employees.Our people serve more than 60,000 direct and indirect medical facilities and work with over 50 clients, including the top 20 pharmaceutical companies in the world.
Purpose of the Role:The Digital Marketing Manager responsible for developing and executing end-to-end digital marketing and e-commerce strategies to accelerate brand awareness, consumer acquisition, conversion, and online sales. The role leads digital campaigns, social media, KOL/influencer, UGC, affiliate marketing, paid media, CRM, and e-commerce activation while continuously optimizing performance based on data and consumer insights.
Job Requirements:
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Bachelor’s degree in Marketing, Business, Communication, Digital Marketing, or a related field.
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Minimum 7-10 years of experience in Digital Marketing, Performance Marketing, E-commerce, or related roles, preferably within Consumer Health, Beauty/Skincare, Personal Care, FMCG, or consumer brands.
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Proven experience managing integrated digital campaigns from strategy to execution and performance evaluation.
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Strong experience in social media, paid media, KOL/influencer, UGC, affiliate marketing, and e-commerce.
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Experience managing digital agencies and marketing budgets.
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Proficient in Excel and PowerPoint with the ability to develop clear management-level performance reports.
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Experience with skincare, consumer healthcare, or pharmacy-related categories is an advantage.
What You’ll do:
1. Digital Strategy & Planning
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Develop annual digital marketing strategy and activation calendar aligned with brand and business objectives.
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Translate brand priorities into full-funnel digital strategies covering Awareness, Consideration, Conversion, and Repeat.
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Identify new digital trends, platforms, technologies, and consumer behaviors that can accelerate brand growth.
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Work closely with Brand Managers to ensure consistency between brand strategy and digital execution.
2. Social Media & Content
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Develop social media and content strategies across relevant platforms including Instagram, TikTok, YouTube, and emerging channels.
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Develop engaging and educational content that strengthens brand positioning and drives consumer engagement.
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Manage content calendars, campaign assets, community engagement, and social media performance.
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Ensure digital content complies with brand guidelines and relevant regulatory requirements.
3. KOL, Influencer, UGC & Affiliate Marketing
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Develop KOL and influencer strategies based on brand objectives and target consumers.
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Build scalable UGC and affiliate programs to increase content volume, advocacy, traffic, and conversion.
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Manage KOL/influencer selection, briefing, content quality, campaign execution, and performance evaluation.
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Continuously optimize KOL, UGC, and affiliate investment based on performance and ROI.
4. Paid Media & Performance Marketing
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Develop and manage paid media campaigns across Meta, TikTok, Google, YouTube, marketplace advertising, and other relevant platforms.
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Optimize media investment across awareness, traffic, retargeting, and conversion objectives.
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Monitor key metrics including Reach, CPM, CTR, CPC, Engagement, Conversion Rate, CAC, ROAS, and Revenue.
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Conduct campaign analysis and recommend optimization to improve marketing efficiency.
5. E-commerce & Social Commerce
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Work closely with the E-commerce agency to accelerate online sales across relevant marketplaces and social-commerce platforms.
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Develop activation plans for double-date campaigns, payday, product launches, bundles, vouchers, livestreaming, and other commercial moments.
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Optimize product visibility, traffic, conversion, ratings/reviews, and consumer experience across marketplaces.
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Support marketplace media and promotional strategies to achieve online sales targets.
6. CRM & Consumer Retention
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Develop CRM and consumer engagement initiatives to drive repeat purchase and loyalty.
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Build consumer databases through sampling, digital activation, events, and other recruitment programs.
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Develop retargeting and re-engagement programs based on consumer behavior and purchase journey.
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Identify opportunities to improve consumer lifetime value and repeat purchase.
7. Digital Analytics & Performance Reporting
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Develop regular digital and e-commerce dashboards covering brand, campaign, channel, and platform performance.
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Analyze the consumer journey from impression to engagement, traffic, add-to-cart, purchase, and repeat.
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Translate digital data into actionable recommendations for Brand, Sales, and E-commerce teams.
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Conduct post-campaign evaluations and identify key learnings for future optimization.
8. Agency & Budget Management
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Manage digital, social media, media buying, KOL, UGC, affiliate, and other digital agency partners.
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Develop clear agency briefs, KPIs, timelines, and deliverables.
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Manage digital marketing budgets and ensure investment is allocated toward activities with measurable business impact.
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Regularly evaluate agency performance, cost efficiency, and quality of execution.
9. Cross-Functional Collaboration
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Partner closely with Brand Marketing, E-commerce, Sales, Trade Marketing, Medical, Regulatory, and other functions.
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Support brand launches and integrated campaigns with strong digital amplification.
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Provide digital insights and recommendations during brand planning and monthly business reviews.
What Will Make You Successful:
Key Success Measures
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Digital contribution to brand and e-commerce sales
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Online sales and GMV growth
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Traffic and conversion growth
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ROAS and marketing efficiency
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Consumer acquisition and repeat purchase
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Growth of qualified social media reach and engagement
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KOL, UGC, and affiliate effectiveness
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Improvement in marketplace visibility and conversion
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Quality and timeliness of campaign execution
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Effective management of digital marketing investment
Why join APL:
We are committed to fostering an inclusive environment where our employees can learn, grow, and achieve shared success.We champion diversity, equity, and inclusion, ensuring every individual feels valued, respected, and treated fairly.As a leading multi-market healthcare solutions provider, we empower our employees to gain comprehensive knowledge and expertise in the dynamic healthcare industry across the region.Enjoy the flexibility to effectively balance your work and personal life while taking charge of your career journey through our empowering growth opportunities.Our Total Rewards program is designed to support your overall well-being in every aspect.
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